The SparkPlugs.com brand was developed at the dawn of the Internet and online retail movement.
Our parent company, Monarch Products, Inc. was started in 1969 by Jim Gambill selling motorcycle and garage accessories. Over time and with much dedication, Jim grew the motorcycle accessory division, and in 1980, added automotive product lines.
In 1982, Randy Dennis began working at Monarch to spend more time with Jim's daughter, Cindy. His plan worked, and he became Jim's son-in-law in 1983.
In 1997, Jim helped Randy open a second warehouse to develop into a mail-order division. With full confidence in the inevitable success of the Internet, Randy began building a family of online retail sites, starting with SparkPlugs.com.