Since its inception, Autolite has guaranteed aftermarket and Original Equipment customers worldwide the highest quality products for high performance sparkplugs and sparkplug wires. The Autolite team manufactures Autolite® branded spark plugs and ignition wire sets, and provides plugs to leading Original Equipment Manufacturers like Ford Motor Company and General Motors.
Among its wide range of spark plugs for automotive and small engine applications, Autolite is known for its Double Platinum spark plugs. These plugs are up to 30 percent more durable than the average of leading competitors and provide optimal performance longer than a standard spark plug.
Autolite has been the Official Spark Plug of NASCAR® since April 2000; and now serves as a sponsor to National Hot Rod Association's Top Fuel racecar driver John "Bodie" Smith. This year, the brand is launching a $2.5 million advertising campaign to target the do-it-yourselfer. |
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